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Harry Potter Extravaganza Debuts at Grand Central
(New York, NY - August 31, 2024)-- Back to Hogwarts (September 1st) is an important day in the world of Harry Potter. It's the day that students return to the magical school for a full year of mayhem, challenges, and adventures. It's also a day when fans across the globe gather, raise their wands, and celebrate the Harry Potter franchise.
For the first time ever, the Back to Hogwarts extravaganza debuted at Grand Central Terminal's Vanderbilt Hall in New York City. From August 30th through September 1st, fans in New York City who reserved free, timed-entry tickets were able to attend the spellbinding event featuring LEGO®, customized letter, magical performances, interactive experiences, shopping, and photo opportunities at Vanderbilt Hall inside the iconic Grand Central Terminal.
A magical performance featured several casts from Harry Potter and the Cursed Child on Broadway. Karen James Woditsch (Headmistress of Hogwarts) and Edward Hyland (Dumbledore) welcomed fans to explore the magical world of Harry Potter, and join one of the four the Hogwarts houses-- Ravenclaw, Slytherin, Gryffindor, or Hufflepuff.
Courtesy of Harry Potter New York, wands, merchandise, and the iconic Butterbeer are available for purchase at the event. The Philosopher's Stone wand is an exclusive item, only available for the duration of the pop-up.
Countdown Moment
On September 1st at 10:30am, BookTok creator Kierra Lewis hosted a live countdown celebration. Fans who are unable to attend in-person were able to check @HarryPotter and follow along online. Actress Bonnie Wright (portrayed Ginny Weasley in Harry Potter films) made a surprise appearance to join the celebration of Back to Hogwarts Day with New York City attendees.
Back to Hogwarts x SnapChat
Starting September 1st, SnapChat users will have access to two new Back to Hogwarts Lenses, inspired by the famous Sorting Hat and Harry Potter: Quidditch Champions from the Harry Potter series.
From August 26th through September 9th, fans in New York City, Tokyo, London, Paris, and Rio de Janeiro will be able to see the iconic train appear on screen with a backdrop of the five iconic landmarks-- Grand Central Terminal, the Hachiko Statue, The Eiffel Tower, Copacabana Fort, and The National Gallery.
Dates: August 30th through September 1st
Location: Vanderbilt Hall, Grand Central Terninal, New York City
Closest subway station: MetroNorth; 4/5/6/7/S at 42nd Street- Grand Central Terminal
Follow Harry Potter on Instagram, Facebook, YouTube, and TikTok.
About Grand Central Terminal
Grand Central Terminal is globally recognized as a center of transportation, civic architecture, and commerce – all at once embodying the historic, economic, cultural, and optimistic spirit of New York City. Opened to the public on February 2, 1913, Grand Central’s rich history is a story of immense wealth and great engineering, but also of survival and rebirth.
This famed landmark welcomes hundreds of thousands of visitors daily and serves as host to more than 70 options for shopping and dining. One of Grand Central’s main attractions, the four-faced opal clock in the Main Concourse, is a meeting place for visitors and locals alike. You know you’re a New Yorker when you’ve told a friend to “meet me at the clock”!
For more information visit: https://grandcentralterminal.com/
About the Harry Potter franchise
From the moment eleven-year-old Harry Potter met Rubeus Hagrid, Keeper of Keys and Grounds at Hogwarts School of Witchcraft and Wizardry, his adventures have left an indelible mark on popular culture. Today, over 25 years later, the Harry Potter phenomenon thrives as one of the most successful and best-loved entertainment properties in history.
J.K. Rowling’s best-selling Harry Potter novels have been brought to life in an ever-evolving, interconnected universe which is loved by millions of fans worldwide. Eight blockbuster Harry Potter films and three epic Fantastic Beasts films bring the spellbinding action to life on screen, Harry Potter and the Cursed Child mesmerizes on stage, and state-of-the-art video and mobile games from Portkey Games allow players to experience the wizarding world like never before. Fans can proudly showcase their passion through innovative consumer products, and thrill at spectacular location-based experiences - including five theme park lands at Universal Studios locations around the world.
This expanding portfolio of Warner Bros. Discovery-owned Harry Potter and Fantastic Beasts offerings includes ground-breaking touring experiences and events, each developed to celebrate special moments and locations that fans cherish, as well as the Platform 9 3⁄4 retail shops and iconic flagship store - Harry Potter New York. Wizards, Witches and Muggles alike can also discover something new as they explore behind-the-scenes secrets at Warner Bros. Studio Tour London – The Making of Harry Potter and Warner Bros. Studio Tour Tokyo – The Making of Harry Potter.
With a new HBO Original TV series based on the Harry Potter books on the way, this extended world continues to provide the community with fresh and exciting ways to interact. For its global fans, and for generations to come, it invites everyone in to find the magic for themselves.
For the latest Harry Potter and Fantastic Beasts news and features, visit www.wizardingworld.com.
Back To Hogwarts NYC Pop-Up
Merchandise inspired by the four Hogwarts Houses are available to purchase online on Amazon by scanning the QR code provided.
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